Category: Marketing

Navigating Crisis Communication – Protecting Your Brand in Challenging Times December 18, 2024 Author: Mr. Omar Abedin, Co-Author: Hamna Asghar Picture this: A leading cosmetic brand launches a new product in the GCC, celebrated with a high-profile campaign featuring international celebrities. The campaign, however, fails to consider local cultural norms, for instance, the brand’s tagline,… Continue reading Navigating Crisis Communication – Protecting Your Brand in Challenging Times

How to Conduct Effective Pricing Sensitivity Analysis for Your Brand in the GCC December 4, 2024 Author: Omar Abedin, Co-Author: Hamna Asghar When a customer decides to make a purchase of any significance, one key factor they will always look at is price. Therefore, a business or brand must understand deeply how price changes can… Continue reading How to Conduct Effective Pricing Sensitivity Analysis for Your Brand in the GCC

The Art of Brand Positioning: Carving Your Unique Market Space November 26, 2024 Author: Omar Abedin, Co-Author: Hamna Asghar Have you wondered why in a marketplace flowing with options, certain brands become synonymous with their products? Why do we say “Pampers” instead of diapers or “Google” instead of search engine? Some brands become household names… Continue reading The Art of Brand Positioning: Carving Your Unique Market Space

In today’s rapidly evolving and competitive business environment, understanding your customers is not just a competitive edge – it is the foundation of sustainable growth.

It all starts and ends with the Brand Capsule. The true essence of a brand, distilled down to three or four words, with the help of our brand marketing consultant. Every true brand has a capsule, and we know many of them without even realizing that in fact, the words themselves represent the truth behind the brands.