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August 31, 2023
Background:
In January 2012, Advanced Micro Devices (AMD) appointed Dr. Lisa Su as Sr. Vice President. At this point, the company was in a financial crisis and had accumulated total debt of nearly $2.5 billion and had been profitable only once in the last 5 years.
When Dr. Lisa Su assumed the role of CEO in 2014, she confronted the significant challenge and steered AMD towards profitability and financial sustainability. Her mission involved revitalizing the company’s culture, refining its execution strategies, and driving innovation in technology.
Challenges:
There were multiple problems that AMD was facing that led to its crisis including the following:
1. Competition & Intel’s Dominance:
2. Financial Struggles:
3. Market Positioning:
The Turnaround:
In 2014, Dr. Su shifted AMD’s course by recentering the company’s focus on its fundamental strengths in CPUs and GPUs. Following are some key strategic decisions that were taken that eventually led to the turnaround.
1. Focus On Core Competencies:
2. Creating Strategic Engagements:
3. Effective Communication:
4. Investment in Research:
5. Clear Roadmap:
Results:
Key Takeaways:
Disclaimer
The views and opinions expressed in this blog on Platform01 Consulting’s website are solely those of the respective authors. The information provided in these articles is for general informational purposes only and does not constitute professional advice.
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